Marketing made easy!: basics for home builders
Home Builder Press, National Association of Home Builders, 1995 - Technology & Engineering - 92 pages
Basics for home builders, this practical book is written just for small-volume builders, you'll learn how to evaluate your current marketing efforts and apply new ideas to your business.
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Position Your Business in the Market
Plan and Budget for Marketing
4 other sections not shown
Active and emerging advertising Alan Brandt Analyze Bainbridge benefits bootleg signs brochure business cards business goals Cable Television Chapter choose company colors competitive costs decide develop direct mail emerging areas Evaluate example Fair Housing Fair Housing Act Figure Florida flyer freelance gemstones Hallmark Builders Home Builders home buyers home shows homebuilding homeowners Kay Green Leading engineering companies logo design marketing activities marketing budget marketing dollars marketing ideas marketing messages marketing program media releases model home month move-up Multiple Listing Service NAHB newsletter newspaper Orlando owners Parade of Homes percent percentage of sales positive marketing potential price range professional profit promotion prospects purchase real estate agents referrals sales leads Sample Budget scattered lots sell signage small-volume builders sources specific speculative home subdivision sure target market tion track U.S. Department volume builders Winter Park