Game Over: How Nintendo Conquered the World

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GamePress, 1999 - Electronic games industry - 494 pages
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How did a Japanese company that once manufactured playing cards end up capturing nearly all of America's multi-billion dollar video-game industry in the early '90s? What is it about games that feature an obstinate ape ("Donkey Kong") and an intrepid plumber ("Super Mario Bros.") that make them so addictive to consumers of all ages? And was it inventive genius or business hardball that enabled Nintendo to gross more after taxes in 1992 than Apple, IBM, Microsoft or all the major U.S. film studios combined?

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GAME OVER: How Nintendo Zapped an American Industry, Captured Your Dollars, and Enslaved Your Children

User Review  - Kirkus

An exhaustive, gung-ho progress report on Japan's Nintendo, the transnational enterprise that bestrides the expanding market for computer/video games like a colossus. Drawing on what appears to be ... Read full review

Game over: how Nintendo zapped an American industry, captured your dollars, and enslaved your children

User Review  - Not Available - Book Verdict

Using extensive interviews with Nintendo executives in Japan, America, and Europe, Sheff, a magazine reporter, gives a narrative account of the swift rise of the Japanese company from the early ... Read full review


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About the author (1999)

David Sheff is currently a contributing editor of Playboy, Wired, and Yahoo! Internet Life and is on assignment for Fortune and Vanity Fair. He was formerly an editor of New West and California magazines. His articles and interviews have appeared in Playboy, The New York Times Magazine, Rolling Stone, Wired, Outside, Forbes ASAP, The Los Angeles Times Magazine, and Esquire. His current book, Beautiful Boy: A Father's Journey Through His Son's Addiction, tells the personal story of his own family's fight with addiction. He attended the University of California at Berkeley, where he received a degree in social science. He lives in San Francisco, California with his wife and three children.

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