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THE COMPUTER AND THE FLOW
THE INFORMATION NEEDS OF DECISION
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A. C. Nielsen activity advertising allocation ALPAC alternatives analog analog computer analysis analytical application approach behavior brand business planning changes characteristics company's competitive complex computer program considered consumer courses of action Critical Path Method curve data processing decision maker decision problem decision theory demand detailed determine discussion dollars economic effects effort environment estimates evaluation example executive expedited schedule expenditures experience factors Figure firm forecast function increase indicate industrial dynamics input inventory investment linear programming magnetic tape management science manufacturing market research market share mathematical model measure ment methods operational gaming Operations Research organization output performance period physical distribution policies possible potential procedure product line profits Project Cost project duration punch card quantitative relationships solution specific statistical strategy structure sumer techniques tion utility variables various warehouse