The Medium is the MassageComposed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror (see Mirror writing). Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways. argues that technologies -- from clothing to the wheel to the book, and beyond -- are the messages themselves, not the content of the communication. In essence, The Medium is the Massage is a graphical and creative representation of his "medium is the message" thesis seen in Understanding Media. By playing on words and utilizing the term "massage," McLuhan is suggesting that modern audiences have found current media to be soothing, enjoyable, and relaxing; however, the pleasure we find in new media is deceiving, as the changes between society and technology are incongruent and are perpetuating an Age of Anxiety. |
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