Uncovering Hidden Rhetorics: Social Issues in Disguise

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Barry Brummett
SAGE, 2008 - Language Arts & Disciplines - 275 pages
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The essays that compose this book explore how many of the texts we encounter in popular culture today are addressing social issues in ways that are not immediately apparent. The book′s focus on "disguised rhetoric" helps students to think critically about entertainment media for their subtle processes of persuasion. The themes of these essays are meant to intrigue students even as the essays empower them to uncover the hidden rhetorics in other texts they may encounter.

Because it is important to know what we are doing if we engage social issues in talk, films, popular music, television, and so forth, understanding how social issues may be disguised in discourse is an important goal. If we need to disguise social issues we should do so with awareness, and we should especially be aware of how those issues may be disguised in the messages we encounter. This book is a collection of essays that explores a wide range of ways in which social issues may be disguised in the public talk of leaders, news media, and ordinary people as well as in the texts of entertainment and popular culture. The goal of the book is to give its readers some tools for seeing the hidden social issues in those texts. Whether you intend to produce public messages or, as is the case for most of us, consume them, knowing how to see through those disguises is important.


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An Introduction to Sneaky Rhetoric
Remembering and Forgetting Black Power in Mississippi Burning
Limited Representation A Homology of Discriminatory Media Portrayals of Little People and African Americans
Whispers of a Racial Past Forms of White Liberal History in The Horse Whisperer
The Evil Albino Cinematic Othering and Scapegoating of Extreme Whites
Detecting a Common Interpretive Framework for Impersonal Violence The Homology in Participants Rhetoric on Sport Hunting Hate Crimes and Str...
Classy Morality The Rhetoric of Joel Osteen
The Revisioned American Dream The Wildlife Documentary Form as Conservative Nostalgia
A Hystery of Colonial Witchcraft WitchHunt Tourism and Commemoration in Salem Massachusetts
Outing the Marlboro Man Issues of Masculinity and Class Closeted in Brokeback Mountain
Making Gay Sense of the XMen
About the Editor
About the Contributors

Weathering the Storm Pirates of the Caribbean and Transnational Corporatism

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About the author (2008)

Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, and the theories of Kenneth Burke.

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