Small business management

Front Cover
Houghton Mifflin, 1997 - Business & Economics - 214 pages
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Contents

Small Business in a Global Economy
1
Diversity and the Entrepreneur
12
Ethics and Social Responsibility
21
Starting a New Venture
34
Buying Out Existing Businesses and Protecting Intellectual Property
42
Franchises
53
Legal Aspects
64
Location
74
Managing the Ongoing Venture
117
Analysis of Financial Statements Investments and Credit
128
Marketing Research and Marketing Channels
139
Pricing Promotion Service and Global Marketing
149
Information Technology
165
Human Relations
176
Purchasing and Inventories
185
Taxation
195

Financing
85
Organizational Planning and Total Quality Management
97
Accounting
107
Risk Management and Insurance
206
Copyright

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