Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Kogan Page Publishers, Jan 3, 2012 - Business & Economics - 288 pages
21 Reviews
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.
 

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Review: Brandwashed

User Review  - Alex Kartman - Goodreads

Brandwashed offers incredible insight into the marketing and advertising industry. Similarily to how Fast Food Nation changes your outlook on that industry, Brandwashed will change how you look at the ... Read full review

Review: Brandwashed

User Review  - Jesse - Goodreads

an interesting title in general, but i got the sinking feeling that this whole thing was a personal marketing ploy ala don draper and that the author could care less about consumers and just found a great niche to sell books. ugh. Read full review

Contents

Introduction
1
01 Buy buy baby
9
02 Peddling panic and paranoia
28
03 I cant quit you
52
04 Buy it get laid
76
05 Under pressure
100
06 Oh sweet memories
126
07 Marketers royal flush
147
08 Hope in a jar
174
09 Every breath you take theyll be watching you
196
10 Conclusion
229
References
247
About the author
260
Acknowledgement
262
Index
267
Copyright

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About the author (2012)

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestl , PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).

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