Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Kogan Page Publishers, Jan 3, 2012 - Business & Economics - 288 pages
3 Reviews
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

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User Review  - Gingermama - LibraryThing

I really enjoyed this, and recommend it to anyone who is interested in marketing strategies. If nothing else, read chapter 9 on data mining. It's fascinating and very disturbing. Read full review

LibraryThing Review

User Review  - liso - LibraryThing

If you buy things, read this book. Read full review


01 Buy buy baby
02 Peddling panic and paranoia
03 I cant quit you
04 Buy it get laid
05 Under pressure
06 Oh sweet memories
07 Marketers royal flush
08 Hope in a jar
09 Every breath you take theyll be watching you
10 Conclusion
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About the author (2012)

Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, Buyology, was a huge international bestseller and he is also the author of Brandsense and Brandchild (both published by Kogan Page).

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