Advertising and Promotion: An Integrated Marketing Communications Perspective

Front Cover
McGraw-Hill/Irwin, 2004 - Advertising - 779 pages

Other editions - View all

Advertising and Promotion: An Integrated Marketing Communications Perspective
George Eugene Belch,Michael A. Belch
No preview available - 2004
Advertising and Promotion: An Integrated Marketing Communications Perspective
George Edward Belch,Michael A. Belch
No preview available - 2004
Advertising and Promotion: An Integrated Marketing Communications Perspective
George Eugene Belch,Michael A. Belch
No preview available - 2004
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Bibliographic information

TitleAdvertising and Promotion: An Integrated Marketing Communications Perspective
The McGraw-Hill/Irwin Series in marketing
AuthorsGeorge Edward Belch, Michael A. Belch
Edition6
PublisherMcGraw-Hill/Irwin, 2004
ISBN0072536764, 9780072536768
Length779 pages
  
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