The Strategy Concept and Process: A Pragmatic ApproachHax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies. |
Contents
Toward a Unified Concept of Strategy | 6 |
THE DEVELOPMENT OF BUSINESS | 7 |
A FORMAL STRATEGIC PLANNING | 15 |
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achieve activities AMAX analysis assessment assets basic broad action programs budget business level business segmentation business strategy business unit buyers capital central Citibank Citicorp Company compete competitive advantage competitive position competitors concept of strategy coordination corporate level Corporate Strategy cost critical culture customers defined definition dimensions divisional Environmental Scan equity external factors FIGURE financial ratios firm firm's framework functional strategy global growth Henry Mintzberg hierarchical levels High horizontal strategy human resources management identify important industry attractiveness investment issues long-term magnesium major management control managerial manufacturing market share matrix operational organization organizational culture organizational structure overall portfolio product line profitability ratio resource allocation responsibilities Sales scope SOURCE specific action programs statement strategic business unit strategic funds strategic groups strategic management strategic planning process strategic thrusts strategy formation process suppliers switching costs tasks tegic top managers value chain vertical integration