A Typographic Workbook: A Primer to History, Techniques, and Artistry

Front Cover
Wiley, Jan 18, 1999 - Design - 384 pages
0 Reviews
Quickly master the concepts and skills you need to successfully design with type

a typographic WORKBOOK

To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of type as an expressive communication tool. From selecting the right font, to spacing it, to the creative integration of fonts, she explains the decisions made by successful designers. At the same time, she provides step-by-step guidance and numerous practice exercises that help you develop the confidence and skills needed to put that knowledge to work in your own designs. In addition, a detailed history of type is included.

A valuable professional resource for working designers and an indispensable training tool for graphic design students, A Typographic Workbook features:
* A historical overview of type and typographic technologies
* In-depth explanations of the formal qualities of different typefaces
* Skill-building exercises and projects to sharpen your skills
* Quizzes and review questions that help you gauge your progress
* An overview of computer terms and principles

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

TABLE OF C 0 U 1
5
Table
6
TextType Alignment and Column WUIUi Avant Garde Book Chapter
21
Copyright

17 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

Design Studies
Audrey Bennett
Limited preview - 2006

About the author (1999)

KATE CLAIR is a general partner in Hats-Off Impressions, a design firm based in Binghamton, New York, and a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.

Bibliographic information