Absolute Beginner's Guide to Launching an eBay Business

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Pearson Education, Nov 24, 2003 - Computers - 357 pages
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A real-world business book for the explosion of eBay entrepreneurs! Absolute Beginner's Guide to Launching an eBay Business guides you step-by-step through the process of setting up an eBay business, and offers real-world advice on how to run that business on a day-to-day basis and maximize financial success. This book covers determining what kind of business to run, writing an action-oriented business plan, establishing an effective accounting system, setting up a home office, obtaining starting inventory, arranging initial funding, establishing an eBay presence, and arranging for automated post-auction management.

 

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This is a straightforward beginner's guide for people serious about starting an eBay business. It provides a basic overview of eBay, useful tips for successful selling on eBay, and goes into the ... Read full review

Contents

Introduction
Reviewing eBay Basics
Using eBays Advanced Features
Setting Up an eBay Business
Evaluate Your Funding Needs
Deal with Business and Legal Issues
Set Up a Recordkeeping System
Dealing with Customers
Making Your Auctions More Effective
Opening an eBay Store
Setting Up Your Own Web Site for Online Sales
Integrating eBay Auctions into an Existing Business
Promoting Your eBay Auctions
Advertising Your Auctions
Copyright

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About the author (2003)

Michael Miller is a top eBay seller and a successful and prolific author. He has a reputation for practical, real-world advice and an unerring empathy for the needs of his readers.

Mr. Miller has written more than 50 how-to and reference books in the past 15 years for Que and other major publishers. His books for Que include Absolute Beginner's Guide to eBay, Absolute Beginner's Guide to Computer Basics, and Absolute Beginner's Guide to Upgrading and Fixing Your PC. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience.

Mr. Miller is also president of The Molehill Group, a strategic consulting and authoring firm based in Carmel, Indiana. You can email Mr. Miller directly at ebay-business@molehillgroup.com. His Web site is located at www.molehillgroup.com.

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