You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

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Penguin, Jul 30, 2013 - Self-Help - 288 pages
The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains

David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.

Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:
  • The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)
  • Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)
  • Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.
 

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LibraryThing Review

User Review  - BenKline - LibraryThing

Similar to his last one - "You Are Not So Smart", but I found this one to be a bit more boring. Some of it is a retread from the last book, or similar enough to the last one just in changed up ways ... Read full review

LibraryThing Review

User Review  - Sandydog1 - LibraryThing

I devour pop psychology books, the nonfiction equivalent of potato chips. This one was had a heavy dose of studies, some going back several decades. Studies verified a variety of individual and group behaviors. 'Looking forward to reading the prequel. Read full review

Contents

SelfDelusion
Narrative Bias
The Common Belief Fallacy
The Post Hoc Fallacy
Ego Depletion
The Misattribution of Arousal
The Backfire Effect
11
Enclothed Cognition
15
Acknowledgments
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About the author (2013)

David McRaney is a journalist and self-described psychology nerd. He has written for several publications, including The Atlantic and Psychology Today. He lives in Hattiesburg, Mississippi.

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