Super Mario: How Nintendo Conquered America

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Penguin, Aug 4, 2011 - Business & Economics - 320 pages
26 Reviews
The story of Nintendo's rise and the beloved icon who made it possible.

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.

Find out about:

*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.

*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
 

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LibraryThing Review

User Review  - ivan.frade - LibraryThing

Good overview of the Nintendo history and by extension the console market from the arcades to the Playstation/Xbox times. It is told in an informal tone that catches the attention and make it an easy ... Read full review

LibraryThing Review

User Review  - melissarochelle - LibraryThing

Listened to from Jul 31-Aug 7, 2012 Audio Reivew - Super fun non-fiction is the best kind. Listening to this reminded me of Ready Player One -- it makes a great non-fiction companion to the ... Read full review

All 7 reviews »

Contents

Title Page
MARIOS BRAWL THE MCA UNIVERSAL LAWSUIT
MARIOS ISLAND JAPAN AND THE FAMICON
MARIOS BOMB THE LOST LEVELS
MARIOS BROTHERS THE NES AND THE GAME
MARIOS GALAXY SPINOFFS GALORE
MARIOS ADVANCE NINTENDOS DISCS
MARIOS KARTRIDGE VIRTUAL BOY AND OTHER THREE
MARIOS COMMUNICATION KIT THE NINTENDO 64DD
MARIOS TIME MACHINE THE GAME BOY ADVANCE
MARIOS REVOLUTION THE
MARIOS PARTY THREE DAYS IN THE LIFE OF NINTENDO
THANKS MARIO BUT OUR NOTES AND ACKNOWLEDGMENTS ARE
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About the author (2011)

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

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