Packaged Japaneseness: Weddings, Business, and Brides

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University of Hawaii Press, 1997 - History - 195 pages
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Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour.
 

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Contents

A day at the Kobe Princess Palace wedding parlour
12
Tables
27
From home weddings to wedding parlour productions
33
wedding producers
57
Bridal dressers as carriers of tradition
79
The Japanese bride as a packaged product
108
The production of traditions in the ceremonial occasions
135
Plates
148
the beauty shops chief corrects
148
consuming Japaneseness
149
Notes
160
References
177
Index
188
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