Packaged Japaneseness: Weddings, Business, and Brides

Front Cover
University of Hawaii Press, Jan 1, 1997 - History - 195 pages
0 Reviews
Packaged Japaneseness examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than marriage, and hence on the activities of the wedding producers rather than its principal actors. Main themes are the invention and production of tradition - both Japanese and western - for the purpose of consumption; the commercial and gendered packaging of the bride; and presentations of Japaneseness both as practice and as metaphor.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

A day at the Kobe Princess Palace wedding parlour
12
Tables
27
From home weddings to wedding parlour productions
33
wedding producers
57
Bridal dressers as carriers of tradition
79
The Japanese bride as a packaged product
108
The production of traditions in the ceremonial occasions
135
Plates
148
the beauty shops chief corrects
148
consuming Japaneseness
149
Notes
160
References
177
Index
188
Copyright

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information