The Hidden Persuaders

Front Cover
D. McKay Company, 1957 - Advertising - 275 pages
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

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Contents

CHAPTER PAGE 1 THE DEPTH APPROACH
3
PERSUADING US AS CONSUMERS
11
THE TROUBLE WITH PEOPLE
13
Copyright

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