The hidden persuaders

Front Cover
D. McKay Co., 1957 - Advertising - 275 pages
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A PENETRATING LIGHT INTO THE MURKY WORLD OF THE MOTIVATIONAL RESEARCHERS. IT TELLS HOW THESES SHOCK TROOPS OF THE ADVERTISING WORLD ARE SUBTLY CHARTING YOUR INNER THOUGHTS, FEARS AND DREAMS SO THAT THEY CAN INFLUENCE YOUR DAILY LIVING. WRITTEN WITH HUMOR AND IN NONTECHNICAL STYLE, THE HIDDEN PERSUADERS WEIGHS THE SUCCESSES AND FAILURES OF THEIR PERSUASION WHERE THEY ARE AIMING TO TAKE YOU AND HOW!

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The Hidden Persuaders

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Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff. Read full review

Contents

CHAPTER PAGE 1 The Depth Approach
3
PERSUADING US AS CONSUMERS
11
The Trouble with People
13
Copyright

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