The hidden persuaders

Front Cover
D. McKay Co., 1957 - Advertising - 275 pages
32 Reviews
A PENETRATING LIGHT INTO THE MURKY WORLD OF THE MOTIVATIONAL RESEARCHERS. IT TELLS HOW THESES SHOCK TROOPS OF THE ADVERTISING WORLD ARE SUBTLY CHARTING YOUR INNER THOUGHTS, FEARS AND DREAMS SO THAT THEY CAN INFLUENCE YOUR DAILY LIVING. WRITTEN WITH HUMOR AND IN NONTECHNICAL STYLE, THE HIDDEN PERSUADERS WEIGHS THE SUCCESSES AND FAILURES OF THEIR PERSUASION WHERE THEY ARE AIMING TO TAKE YOU AND HOW!

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Review: The Hidden Persuaders

User Review  - Christopher Miller - Goodreads

Have you ever wondered how marketing companies come up with their advertising campaigns? As consumers, we are a mess of contradictions; Motivational Research sorted us out years ago. According to ... Read full review

Review: The Hidden Persuaders

User Review  - Simon Dobson - Goodreads

The classic exposť of advertising. In many ways this book remains fresh, perhaps because of the popularity of Mad Men in bringing 50's advertising culture back to prominence. In others, it hasn't aged ... Read full review

Contents

CHAPTER PAGE 1 The Depth Approach
3
PERSUADING US AS CONSUMERS
11
The Trouble with People
13
Copyright

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