Using Smart Cards to Gain Market Share

Front Cover
Gower Publishing, Ltd., 2000 - Business & Economics - 127 pages
Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.
 

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Contents

Transforming the substance of money
19
Tables
22
Electronic coupons
51
Loyalty brands
67
Evolutions in smart card and terminal platforms
81
Key factors for a successful smart card program
107
References
121
Copyright

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About the author (2000)

Aneace Haddad is President of software company Welcome Real-time (Aix en Provence, France).

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