Mass Media and Politics: A Social Science PerspectiveThe author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources. The text includes an entire chapter on agenda setting--the media's ability to insert issues into public consciousness or increase perceived importance--which illuminates the related concepts of priming and framing. |
Contents
THE MEDIA AS | 7 |
POLITICAL INSTITUTION 220 | 20 |
Consequences of the New Era for Mass Politics | 31 |
Copyright | |
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ABC ABC ABC accessed African Americans agenda agenda-setting attitudes audience behavior broadcast candidates Chapter Chicago citizens civic journalism Clinton CNN effect Congress content analysis decisions democracy democratic Disney economic elected officials election campaigns evaluations evidence example fairness doctrine focus focused framing government officials hypodermic needle model Ibid important individuals influence interest Internet Journal of Politics journalists Kathleen Hall Jamieson linkage institution Mass Communication mass media mass public media coverage media effects media outlets Michael X negative neutral adversary newsgathering process newsmagazines newspapers party percent Pew Research Center political ads political advertising Political Communication Political Science positive President Presidential Campaign presidential election press secretary priming profit-seeker model programs propagandist model public opinion radio reporters representative democracy responses role scholars social sources stories strategy suggests survey talk radio television tion typically University Press values vote choice voters Washington White House York