Marshall McLuhan: You Know Nothing of My Work!

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Atlas Books, Nov 30, 2010 - Biography & Autobiography - 216 pages
35 Reviews

A crackling look at the philosopher whose founding ideas were at once obscure and eerily prophetic.

Marshall McLuhan, the celebrated social theorist who defined the culture of the 1960s, is remembered now primarily for the aphoristic slogan he coined to explain the emerging new world of global communication: “The medium is the message.” Half a century later, McLuhan’s predictions about the end of print culture and the rise of “electronic inter-dependence” have become a reality—in a sense, the reality—of our time.

Douglas Coupland, whose iconic novel Generation X was a “McLuhanesque” account of our culture in fictional form, has written a compact biography of the cultural critic that interprets the life and work of his subject from inside. A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the uncanny prophet whose vision of the global village—now known as the Internet—has come to pass in the 21st century.

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Review: Marshall McLuhan: You Know Nothing of My Work! (Extraordinary Canadians)

User Review  - Michael Halpern - Goodreads

While described as a biography of Marshall McLuhan, this was a bit too much of a collection of uncritical praise for McLuhan. For example, the author repeats McLuhan's comment that the ear rather than ... Read full review

Review: Marshall McLuhan: You Know Nothing of My Work! (Extraordinary Canadians)

User Review  - Charlie - Goodreads

A delightful read despite a few Internet-spoofing/inspired typographic and content experiments. Because I truly know nothing of McLuhan's work, I was open to everything in the book and never had a ... Read full review

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About the author (2010)

Douglas Coupland has published twelve novels since his first novel, Generation X, was published in 1991. He is also a visual artist, with exhibitions in North America, Europe, and Asia. He lives in Vancouver.

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