Never Wrestle with a Pig: And Ninety Other Ideas to Build Your Business and Career

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Penguin, Dec 31, 2001 - Business & Economics - 304 pages
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Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:

  • End your day on time

  • People who say they can keep a secret usually can't

  • It pays to overestimate your competition

  • The best ideas cannot be stolen

  • Know when to say "It's none of your business"

  • Get paid for thinking rather than doing

  • Time in front of the customer is the best time of all

  • Be wary of unanimous agreement

  • Not every budget deserves your respect

  • Learn the art of picking up the check

    In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction—intelligence, creativity, and efficiency—that have always meant the difference between success and failure.


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    Part I
    The Person Who Will Change Your Life Is Not in It Now
    Beware the Small Defining Moments
    Measure Your Mental Yardstick for Personal Success
    Dont Be Deluded About Your Priorities
    A Goal Is More Achievable If You Break It Down into Its Most Manageable Parts
    Letting Things Go Is a Good Goal Too
    Know Your Super Bowl Sunday
    Dont Let Your Values Work Against You
    Every Number One Needs a Loyal Number Two or How to Be a Good Lieutenant
    Losing Your Bosss Loyalty Is Never About Business
    Part VI
    Promotions Are Not About Fairness
    Dont Be Demotionally Challenged
    Stay in the Game When Youve Been Passed Over

    People Who Count on Luck Rarely Get Lucky
    Be as Creative with People as You Are with Your Ideas
    Get a Crossover Skill
    Your Job Is Just Another Project
    Know When to Make an Exception to the Rules
    Dont Lower the Bar for Yourself
    Part II
    It Is Better to Be a Racehorse Than a Plow Horse
    End Your Day on Time
    Pick Up the Pace with the Little Tasks
    Dont Bet Against Yourself
    Put Parkinsons Law into Reverse
    Never Wrestle with a Pig
    Part III
    People Who Say They Can Keep a Secret Usually Cant or The Ten Most Toxic Lies in Business
    Mistakes Are Not Like Doritos
    You Dont Need Ten Good Reasons to Make a Decision
    How to Recover from a Bad Decision
    The Goal Is More Work Not Less
    Make Friends with Fear Ignorance and Sloth
    It Pays to Overestimate Your Competition
    Dont Be Seduced by Big Ideas
    The Best Ideas Cannot Be Stolen
    Dont Let Brainstorming Kill Your Creativity
    Part IV
    Find Out Whos on Your Team
    Control Your Story Before Others Control It for You
    Its Nice to Have Friends in Low Places
    Feed Your Enemies
    You Are Being Judged at Every Meeting
    Winners Know Whom to Trust and Whom to Avoid
    Dont Be Afraid to Tackle the Impossible
    Lose Your Learning Disability
    Develop a Knack for Good Timing
    Your Success Depends on How You Take in and Send out Information
    Its Okay to Rub People the Wrong Way
    Know When to Say Its None of Your Business
    Part V
    Dont Let Your Brains Become Your Biggest Liability
    Thinking in Hypotheticals Sharpens the Mind
    Your Résumé Doesnt Always Reveal the True You
    Get Paid for Thinking Rather Than Doing
    Even the Most Tarnished Reputation Can Be Saved
    A Crisis Doesnt End Until You Learn from It
    Part VII
    If Your Client Is Changing You Should Too
    Whats Your TalkingtoListening Ratio?
    People Will Love Your Product If You Let Them Sample It
    Time in Front of the Customer Is the Best Time of All
    The Best Route Is the Most Direct Route
    No One Likes Surprises
    You Cant Get Your Product on the Shelf Until You Know What Youre Replacing
    Not All Deal Points Are Created Equal
    Love or Leave the LowHanging Fruit
    Customers Need Even More Managing After the Sale
    Part VIII
    Look Beyond the Résumé
    Dont Let Colleagues Take Each Other for Granted
    Be Wary of Unanimous Agreement
    Coopt Your Rivals Dont Crush Them
    Dont Be Afraid to Send Your People to the Penalty Box
    Unlearn One Acquired Habit a Year
    The Costs You Can Control Are the Costs That Always Get Out of Control
    Some Problems Are Not Worth Knowing
    Know When to Leave Your Worries Alone
    Pay Attention to the Intangibles
    Coffee Should Taste Like Coffee
    Think Like a Parent
    Its Okay to Talk to Yourself
    The Bean Counters Have More Power Than You Imagine and Thats All Right
    Not Every Budget Deserves Your Respect
    Part IX
    Think Twice Before You Splash Someone or Why Every Business Is Like a Small Town
    Shrink Your World into a Small Town
    Be Nicer to the People Below You Tougher on the People Above
    Friends Dont Ask the Impossible of Their Friends
    Develop a Genius for Friendship
    Reading People Requires More Than One Reading
    A HeadsUp Has Consequences Too
    The Boss Can Ask a Stupid Question and Not Sound Stupid
    Learn the Art of Picking Up the Check
    You Dont Need to Tell the World Youre Networking

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    About the author (2001)

    Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.

    From the Trade Paperback edition.

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