Twentieth Century Design

Front Cover
OUP Oxford, Apr 10, 1997 - Art - 288 pages
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The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs like the modernistic `Frankfurt Kitchen' of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or `Blow', the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the `Americanisation' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
  

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Twentieth century design

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One of the first six volumes of the new Oxford series, this is a useful and concise summary of 20th-century design in both the Western industrialized world and the Far East. Woodham (history of design ... Read full review

Contents

Introduction
7
Towards the Twentieth Century
11
Design and Modernism
29
Commerce Consumerism and Design
65
Design and National Identity
87
Reconstruction and Affluence in Chapter 6 Multinational Corporations and Global Products
141
Design Promotion Profession and Management
165
Changing Values
183
Design and Social Responsibility
221
Notes
240
List of Illustrations
252
Bibliographic Essay
258
Timeline
274
Index
282
Oxford History of Art Series
288
Copyright

Nostalgia Heritage and Design
205

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References to this book

The Culture of Design
Guy Julier
Limited preview - 2007
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About the author (1997)

Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and Review Editor of Journal of Design History. His publications Twentieth-Century Ornament: Decoration from 1900 to the Present (Studio Vista, 1990).

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