Cross-cultural Communication: Perspectives in Theory and Practice"Cross-Cultural Communication" is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there, the essays look at examples of common documents, analysing them from several perspectives. Specifically, the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that, while large organizations can afford to write, translate, and then localize, small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition, the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings, they also need to see how research can apply theories from different areas-in the case of these essays, communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus, both students and practitioners can find valuable cross-cultural communication advice in these essays. |
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Contents
Chapter | 3 |
Increasing User Acceptance of Technical Information | 11 |
Appendix | 25 |
Copyright | |
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Cross-cultural Communication: Perspectives in Theory and Practice Thomas L Warren Limited preview - 2017 |
Cross-Cultural Communication: Perspectives in Theory and Practice Thomas L. Warren No preview available - 2017 |
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acceptance action adapt American analysis apply approach Asked assume attitude audience authors behavior Business Chapter characteristics Codes companies complex compliance consider context creating cross-cultural communication cultural elements culture Design detail develop discussion documents draft Edition editors effective Elaborated elements English example expected explanation follow goals Guide identify important individual influence instructions Intercultural International involves issues Journal kind knowledge language look manual material meaning measure metadiscourse munication objective offer organization paragraph patterns person preparing present Press problems Program Questions reader receiver relate relationship requirements Research Restricted rhetorical role sample selected sender sentence shows situation Society specific standards strategies structure style subjective suggests Table task Technical Communication theories things traditional translation understand University Western Writing written York