The Definitive Guide to Effective Innovation (Collection)

Front Cover

A brand new collection of state-of-the-art guides to business innovation and transformation

4 authoritative books help you infuse innovation throughout everything your business does: not just once, but constantly!

This extraordinary collection shows how to make breakthrough, high-profit innovation happen – again and again. Start with the recently updated edition of Making Innovation Work: a formal innovation process proven to help ordinary managers drive top and bottom line growth from innovation. This guidebook draws on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. It shows what works, what doesn’t, and how to use management tools and metrics to dramatically increase the payoff of innovation investments. You’ll learn to define the right strategy for effective innovation; structure organizations, management systems, and incentives for innovation, and much more. Next, Innovation: Fast Track to Success helps you get six key things right about innovation: planning, pipeline, process, platform, people, and performance. You’ll learn how to deeply integrate innovation throughout team structure, so you can move from buzzwords to achievement. Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of “disruptive thinking” with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into reality that can catch an entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that redefine (or create entirely new) markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. With even more visual maps and illustrations, it’s even more intuitive, accessible, and valuable!

From world-renowned business innovation and transformation experts Tony Davila, Marc Epstein, Robert Shelton, Andy Bruce, David Birchall, Luke Williams, Jonathan Cagan, and Craig Vogel



How You Innovate
Radical Innovation
The Innovation Company
How to Design
How to Structure
How Do Organizations
The Solution and the Pitch
Noveltys Sake is a Resource Killer
Part One The Argument
Integrating Style and Technology
A Brief History of

How to Measure
How to Design
Setting Goals for Measuring Performance
Performance Evaluation and Incentive Contracts
Incentive Contracts
Key Considerations in Designing Incentives Systems
How to Design
Applying the Innovation Rules
Diagnostics and Action
The Fast Track
A word of thanks from the authors
How to use this book
Think the Unthinkable to Spark Transformation
The Hypotheses the Opportunity and the Ideas
PostWorld War II Growth of the Middle Class
Style Versus Technology
Moving to the Upper Right
Value Opportunities
Part Two The Process
Integrating Disciplines and Managing
Understanding the Users Needs Wants
Part Three Further Evidence
Designing a Bank Like a Product
The Ultimate Entertainment
Interaction Design
Summary Points
Cradle to Cradle in Connect+Develop
Where Are They Now?
Summary Points

Common terms and phrases

About the author (2013)

Tony Davila is a faculty member of Stanford’s Graduate School of Business. Building on his doctoral work at the Harvard Business School, he works with large industrial companies and Silicon Valley startups to design management control and performance measurement systems that drive innovation. Marc J. Epstein has been a visiting professor and Hansjoerg Wyss visiting scholar at Harvard Business School and a distinguished research professor at Rice University’s Jones Graduate School of Management. He has consulted with leading corporations and governments for 25+ years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. Robert Shelton, managing director of Navigant Consulting’s Innovation practice, serves a “who’s who” of innovative FortuneŽ 500s in the electronics, energy, health care, automotive, consumer goods, software, and aerospace industries. He was VP and managing director with Arthur D. Little and managing director of SRI International’s Technology and Innovation Management practice. Andrew Bruce is Chief Executive of SofTools Limited-a software company that developed a leading-edge web-based platform sold through strategic partners to Nokia, Centrica, and Bayer. Formerly a management consultant, his books include the bestselling Strategic Thinking and Project Management. David Birchall is a leader of the Future Work Forum at Henley Management College, a center of excellence for businesses concerned with the challenges of work in the future. He led the team that established Henley’s virtual business school, connecting 6,000+ learners and tutors worldwide. Luke Williams is a Fellow at frog design, one of the world’s leading innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He consults with leaders like American Express, Sony, GE, Crocs, Virgin, Disney, and HP to develop new business models, offerings, and brands. Craig M. Vogel is a professor in the School of Design and Director of the Center for Design Research and Innovation at the University of Cincinnati. Jonathan M. Cagan, Professor of Mechanical Engineering at Carnegie Mellon, is an expert in early stage product development, and co-director of CMU’s Master in Product Development program.

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