Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials
Making Videos for Money is the first book on video production that looks beyond how to operate television technology and explains how to actually deal with clients and make a living. Whereas videomakers go to school to learn how to produce television programs and feature films, in truth most will spend their careers making information videos, commercials, and infomercials, for which they have had little or no preparation.
Every area of video production is expanding rapidly, and with this growth has come an increased demand from businesses, government agencies, and nonprofit organizations for informed professional videomakers. Making Videos for Money provides specific, useful information on how to plan, write, direct, and complete client-sponsered videos successfully. The book can be used as a conprehensive how-to guide by newcomers or as a valuable resource for professionals facing the need to expand their business into profitable new areas.
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The Video Market Explodes
What Videos Do WellAnd What They Dont
Clients Have the Money
A Week of Nothing but Viewing Videos
You Always Start with Research
Scripting Is Critical
Getting It Written
Factors Affecting Sales Success
Production and Postproduction of a Commercial
Selling Dreams to Dreamers
Producers Talk about Making Infomercials
Infomercial Production and Postproduction
Do You Need a Contract?
Keeping Track of the MoneyBudgets and Billing
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actors advertising agency approval audio benefit budget buyer call to action camera operator client commercial communication copy points cost creative crew demonstration dialogue Direct Response Television director documentary Documentary Films employees film footage give Hewlett-Packard idea images infomercial information video interest International Documentary Association interview Jack Kirby JCPenney Jerry Clower look Mark Williams marketing Miss Piggy narration never NIMA off-line edit on-line organization person postproduction problem product or service professional prospect reason record scene schedule screen script scriptwriter sell shoot shot SMPTE someone sound spokesperson sponsor spot stock footage story talent talk tape target audience TelePrompTer television tell there's things tion treatment video production company videomaker videos for money videotape viewer visual evidence watching writing written