Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials

Front Cover
Macmillan, Feb 15, 1998 - Performing Arts - 322 pages
2 Reviews
Making Videos for Money is the first book on video production that looks beyond how to operate television technology and explains how to actually deal with clients and make a living. Whereas videomakers go to school to learn how to produce television programs and feature films, in truth most will spend their careers making information videos, commercials, and infomercials, for which they have had little or no preparation.

Every area of video production is expanding rapidly, and with this growth has come an increased demand from businesses, government agencies, and nonprofit organizations for informed professional videomakers. Making Videos for Money provides specific, useful information on how to plan, write, direct, and complete client-sponsered videos successfully. The book can be used as a conprehensive how-to guide by newcomers or as a valuable resource for professionals facing the need to expand their business into profitable new areas.
 

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Review: Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials

User Review  - Brenda Cregor - Goodreads

Yes, it's mercenary to admit I have been reading a book with this title. But, I must be realistic. Read full review

Review: Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials

User Review  - Inggita - Goodreads

a straightforward guide for producers Read full review

Contents

The Video Market Explodes
5
What Videos Do WellAnd What They Dont
11
Clients Have the Money
21
A Week of Nothing but Viewing Videos
47
You Always Start with Research
63
Scripting Is Critical
80
Getting It Written
105
Preproduction Planning
129
Factors Affecting Sales Success
212
Production and Postproduction of a Commercial
217
Selling Dreams to Dreamers
231
Producers Talk about Making Infomercials
240
Infomercial Production and Postproduction
250
Finding Clients
259
Do You Need a Contract?
273
Keeping Track of the MoneyBudgets and Billing
282

The People Who Make It Happen
145
MAKING INFORMATION VIDEOS
155
How Information Videos Are Made
171
Information Video Postproduction
187
Analyzing Commercials
199
Useful Organizations and Associations
290
Infomercial Guidelines
305
Bibliography
311
Copyright

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About the author (1998)

Barry Hampe, writer-director and film/video teacher, has made hundreds of videos, commercials, and infomercials and has owned production companies in Philadelphia, Honolulu, and Las Vegas.

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