How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and MarketingFrom the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products. Prepare to be captivated.--Entrepreneur magazine. |
Contents
How the Walkman Caught the Worlds | 9 |
Ben Jerrys Real Cool Business | 17 |
Business Sense | 26 |
Copyright | |
21 other sections not shown
Other editions - View all
Common terms and phrases
advertising American asked auto ballpoint banana became began Betty Betty Crocker Big Mac blimps Borden bottle bought brand brothers called candy cards catalog Celestial Seasonings chicken Chiquita cigarettes Coca Coca-Cola Coke Cola company's Consumer Reports Consumers Union corporate cowboy Cracker Jacks customers decades decided Donkey Kong drink employees engineers fins flavor Gatorade Gillette going Goodyear Guth hired ice cream idea industry invented Jack Jell-O kids Kimberly-Clark Kleenex later Lloyd's looked manufacturers Marlboro McDonald's Meanwhile million Miyamoto Muzak Nike paper patent Pepsi Pepsi-Cola percent Philip Morris Pittman Polaroid Popsicle Porsche Post-its president problem radio recipe Sears sell shoes Silly Putty sold song Spam started Strauss success things Thomke tion took tried trying Twinkies United Fruit wanted watch Welch workers Wozniak Yamauchi