Handbook of Media Management and Economics

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Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth
L. Erlbaum Associates, 2006 - Business & Economics - 750 pages
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

Edited by three well-known and widely published scholars, the Handbook is the definitive source for study in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.

Standing alone as a thorough summary of existing theory and research, the Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

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About the author (2006)

Alan B. Albarran is a Professor in the Department of Radio, Television, and Film and Director of the Center for Spanish Langauge Media at the University of North Texas in Denton, Texas. His research and teaching interests are in the management and economics of the communication industries. Dr. Albarran is the author of eight books: MANAGEMENT OF ELECTRONIC MEDIA; MEDIA ECONOMICS: UNDERSTANDING MARKETS, INDUSTRIES AND CONCEPTS; GLOBAL MEDIA ECONOMICS, UNDERSTANDING THE WEB: SOCIAL, POLITICAL AND ECONOMIC DIMENSIONS OF THE INTERNET; THE RADIO BROADCASTING INDUSTRY, TIME AND MEDIA MARKETS, THE HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS, and THE HANDBOOK OF SPANISH LANGUAGE MEDIA. He previously served as the Editor of the JOURNAL OF MEDIA ECONOMICS and THE INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. His professional experience includes work at six radio and two television stations, as well as industry consulting. He previously served as a professor at Sam Houston State University and Southern Methodist University.

Chan-Olmsted is assistant professor, Department of Telecommunication, University of Florida, Gainesville.

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