Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced

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Cengage Learning, Jul 28, 2009 - Business & Economics - 608 pages
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MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, ENHANCED SIXTH EDITION encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The Enhanced Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
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About the author (2009)

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications and Graduate Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published numerous books, as well as articles and essays on international communications, global media, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in various journals, books, and elsewhere. His primary teaching, research, and writing interests include: global media, international communication and cultural theory, the digital divide, and comparative analysis of new technologies. He conducts research and lectures abroad in Latin America, Asia, and Africa and has lead student trips to these regions. He is currently on the editorial board for the HOWARD JOURNAL OF COMMUNICATIONS, STUDIES IN LATIN AMERICAN POPULAR CULTURE, and REVISTA INTERCOM. Visit Straubhaar on the Web at

Dr. Robert LaRose is currently Full Professor and Director of M.A. Studies in the Department of Telecommunication at Michigan State University. He conducts research on the uses and effects of the Internet and was recently recognized for his research productivity as an "Outstanding Researcher" by the College of Communication Arts and Sciences at MSU. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and much more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at

Lucinda D. Davenport is the Director of the School of Journalism at Michigan State University. She recently served as the Associate Dean for Graduate Education in the College of Communication Arts and Sciences, among other administrative positions. She received MSU's Excellence in Teaching award and has earned national awards for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. She has professional experience in newspaper, television, public relations, advertising, and online news. Her credentials include a Ph.D. in Mass Communication from Ohio University, an M.A. in Journalism from the University of Iowa, and a B.A. double major in Journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Lucinda D. Davenport on the Web at http: //

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