Public Relations: Strategies and Tactics

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Allyn and Bacon, 2005 - Business & Economics - 570 pages
"Public Relations: Strategies and Tactics," Study Edition 7/e

Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of Georgia

Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated Practice Tests at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books!

Using real-life case studies, "Public Relations: Strategies and Tactics" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.

Special Features of the Study Edition

  • Practice Tests at the end of the book-- over 20 multiple choice questions per chapter-- give students the chance to gauge their knowledge about the material in the text and to prepare for exams. These test questions are a fresh source of study and testingmaterial.
  • Practice Tests are on perforated paper, so students can tear them out and hand them in to instructors-- perfect for students whose instructors use the practice tests as actual tests or assignments that are submitted for a grade.
  • Access to the "Tutor Center" is included FREE with the Practice Test Solutions Manual when instructors order the valuepack option. After activating the access card, students can fax, call, or email our qualified professionals for live advice and tutoring on subjects covered in the text.

From inside the book

 

Contents

PART
1
ROLE
2
What Is Public Relations?
11
Copyright

36 other sections not shown

Other editions - View all

Public Relations: Strategies and Tactics
Dennis L. Wilcox
Snippet view - 2003

Common terms and phrases

activities advertising agencies American Association Bernays brochures Burson-Marsteller campaign Chapter clients company's conduct consumer corporate counseling crisis communication discussed editor effective employees evaluation example executive Firestone Ford function global groups IABC important increase industry integrated marketing communications interest Internet interviews involved issues management Jell-O Journal lic relations Mack Trucks magazine major mass media ment million munication newsletter newspaper objectives organization organization's percent person PR insights PR Week problem promotion PRSA public relations department public relations firms public relations personnel public relations practitioners public relations professionals public relations program Public Relations Review radio rela releases reporters responsibility role staff story strategy survey tactics target audience techniques television tions University video news releases Wall Street Journal women World World Wide Web writing

Bibliographic information

TitlePublic Relations: Strategies and Tactics
AuthorDennis L. Wilcox
Edition7, illustrated
PublisherAllyn and Bacon, 2005
Original fromIndiana University
DigitizedMar 4, 2010
ISBN0205404537, 9780205404537
Length570 pages
Subjects ›  › 

Business & Economics / Public Relations
Social Science / General
Social Science / Sociology / General
  
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