Public Relations: Strategies and Tactics
Dennis L. Wilcox
Allyn and Bacon, 2005 - Business & Economics - 570 pages
"Public Relations: Strategies and Tactics," Study Edition 7/e
Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of Georgia
Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated Practice Tests at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books!
Using real-life case studies, "Public Relations: Strategies and Tactics" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
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