Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any EconomyComprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy. Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to:
This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. |
Contents
Developing System Standards and Enforcing Quality Control | |
Taking Your Franchise Program Overseas | |
Part Three Financial Strategies | |
Business and Strategic Planning for the Growing Franchisor | |
Capital Formation Strategies | |
Management and Leadership Issues in Building a Successful Franchising Organization | |
The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues | |
Special Issues in Mergers and Acquisitions | |
Managing the Transfer and Renewal Process | |
The Regulation of Franchising | |
Compliance | |
Structuring Franchise Agreements Area Development Agreements and Related Documents | |
Protecting the Intellectual Property of the Franchise System | |
Managing Disputes | |
Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels | |
Structuring Licensing Programs and Agreements | |
Joint Ventures and Strategic Alliances | |
Resource Directory | |
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Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any ... Andrew Sherman No preview available - 2022 |