Going Home to the FiftiesGoing Home to the Fifties presents the ideals of suburban living as seen through the lens of magazine advertisements of the era. Full color ads of yesteryear accompany text by Bill Yenne, who guides the reader on a journey through an idealized neighborhood of the times from the schools, roads, and commuter trains to the homes, kitchens, and backyards. From the depression through the war years, the American family stalled progression in the face of poverty. With the domestic economic boom that resulted in the post-war era, suddenly there was money to spend on home improvement. Suburbs exploded across the country. The new industrial complex cranked out cars, appliances, and home furnishings in record numbers. In Going Home to the Fifties, we see the images of middle-class perfection as they were dictated by the advertisers of the day. |
