Forget the Elephants, Watch Out for the Fleas: It's the Small Issues That Create the Big Problems

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Allen & Unwin, Jan 1, 2009 - Business & Economics - 118 pages
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You've heard the saying, 'the elephant in the room', meaning an issue that is impossible to overlook (no matter how hard you try!). The strange thing is, all of us seem to concentrate and focus only on these big issues, thinking that if they are worked out and sorted, everything else will be fine.

While that might be great in theory, what you really need to look out for are 'the fleas', the small issues. These little, pesky and annoying things in life have the ability to become quite large over time, possibly as big as an elephant, and they need to be overcome and eradicated before they do.

Justin Herald tackles the areas that are most likely to be the fleas in your life, so you can recognise and resolve them before they grow into larger and more difficult-to-handle problems. It's the small issues that can create big problems, so forget the elephants, watch out for the fleas.

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About the author (2009)

Justin Herald is a successful small business entrepreneur who now spends his time on the public speaking circuit, providing advice and mentoring to small business owners. Justin is a recipient of the Robin Hood International Award for Entrepreneurship and Philanthropy.

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