The Semiotics of Fortune-Telling

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John Benjamins Publishing Company, 1990 - Language Arts & Disciplines - 216 pages
This book presents a semiotic analysis of the linguistic and extralinguistic elements of fortune-telling as part of a larger pragmatic-oriented theory of human communication. The material was collected in Israel, in Hebrew, and parallels are made with other languages and cultures. The analysis is based on dynamic relativism of the multidimensional, transcendental, holistic process of human communication. Contents 1. Fortune-Telling as a Semiotic System 2. The Language of Fortune-Telling 3. Image Building and Establishing Credibility 4. A Contrastive Analysis of Astrology and Horoscopes 5. The Visual and the Textual in Cartomancy 6. Fortune-Telling in Literature Concluding Remarks: Motivation, Imagination and Magic.

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