The Semiotics of Fortune-telling

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John Benjamins Publishing, Jan 1, 1990 - Language Arts & Disciplines - 216 pages
This book presents a semiotic analysis of the linguistic and extralinguistic elements of fortune-telling as part of a larger pragmatic-oriented theory of human communication. The material was collected in Israel, in Hebrew, and parallels are made with other languages and cultures. The analysis is based on dynamic relativism of the multidimensional, transcendental, holistic process of human communication.
 

Contents

Introduction
1
Chapter 1 FortuneTelling as a Semiotic System
7
Chapter 2 The Language of FortuneTelling
37
Chapter 3 Image Building and Establishing Credibility in FortuneTelling
65
Chapter 4 A contrastive analysis of astrology and horoscopes
97
Chapter 5 The Visual and the Textual in Cartomancy
125
Chapter 6 FortuneTelling in Literature and the Real World
153
Concluding Remarks Motivation Imagination and Magic
175
List of Figures and Tables
183
References
187
Corpus of Literary Works
200
Name Index
201
Subject Index
205
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