Trademark Law: Protection, Enforcement, and Licensing

Front Cover
Aspen Publishers Online, 1999 - Law
0 Reviews
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including trademark selection and adoption
-- trademark registration
-- trade dress; conducting due diligence
-- fair use of the trademarks of others
-- enforcement letters
-- and more.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

Bibliographic information