The Business of Books: Booksellers and the English Book Trade 1450-1850
Yale University Press, Aug 22, 2007 - Business & Economics - 493 pages
In 1450 very few English men or women were personally familiar with a book; by 1850, the great majority of people daily encountered books, magazines, or newspapers. This book explores the history of this fundamental transformation, from the arrival of the printing press to the coming of steam. James Raven presents a lively and original account of the English book trade and the printers, booksellers, and entrepreneurs who promoted its development.
Viewing print and book culture through the lens of commerce, Raven offers a new interpretation of the genesis of literature and literary commerce in England. He draws on extensive archival sources to reconstruct the successes and failures of those involved in the book trade—a cast of heroes and heroines, villains, and rogues. And, through groundbreaking investigations of neglected aspects of book-trade history, Raven thoroughly revises our understanding of the massive popularization of the book and the dramatic expansion of its markets over the centuries.
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early modern commerce
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locating the trades
Chapter Nine Promoting the wares
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advertising authors Bible Blagden Blayney Bookbinders booksellers bookshops Bowyer British Cadell Cambridge catalogues Charles Charles Rivington cheap circulation commercial Company continued copies costs customers Dodsley early modern Edinburgh editions eighteenth century England English Stock engravers ESTC ﬁrst Fleet Street further Henry History important imprints increased issued Jacob Tonson James John John Boydell John Newbery John Rastell King’s Lackington Lane late later Ledgers lists literary literature Little Britain London Book Trade London booksellers Longman Magazine Mandelbrote manuscript McKenzie Murray Newbery newspapers Nichols Nigel Hall nineteenth century notably novels ODNB Oxford pamphlets paper patents Paternoster Row period political printing houses production proﬁts provincial publication publishing and bookselling publishing booksellers Raven reﬂected reprinting retail Richard Rivington Robert Robert Dodsley Samuel Richardson sellers seventeenth century shops St Paul’s Churchyard Stationers Strahan successful surviving Thomas Thomas Longman titles Tonson Victorian vols London volume William Bowyer