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PREFACE Vll 1 HALF A CENTURY OF PROGRESS
A NEW LANGUAGE FOR INDUSTRIAL COMMUNICATION
HOW INDUSTRY IS USING FILMS
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action advantages advertising Alexander Film American animation audience Bell & Howell Blvd business films camera cartoon cells cent Chicago color commercial Company Corporation cost developed direct distribution distributors educational employees entertainment films equipment exposure field film distributor film medium film production film showing frame groups handling Hollywood important industry interesting JAM HANDY ORGANIZATION Kodachrome lens light machine Modern Talking motion picture move Moviola narration negative newsreel obtained operation photographed pictures and slidefilms possible present prints problem projection projectionist projector purposes radio reel rewinding safety sales training scene schools screen script writer selling sequence shot silent slidefilms slide sound effects sound film sound recording sound slidefilms sound track sponsored films sprocket Steel films story studio synchronization Technicolor technique television theaters theatrical tion training films U.S. Steel usually various visual York 19