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CONCEPTUALIZING MARKETING MANAGEMENT
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advertising approach areas basic behavior brand buyer buying called campaign objectives cent channel members company's competitive competitors concept consumer corporate costs customers decision mediators detergent distribution Edsel effect environment evaluation Everclear's evoked set example executives factors favorable Figure firm Ford function growth Harvard Business Review important increase industrial innovation Jell-O Kromel Lever Lever Brothers loop low-income major manufacturer market segment market share marketing audit marketing manager marketing mix marketing planning marketing program marketing research ment methods million Monsanto motives operation organization package performance personnel potential problem Procter & Gamble prod product class product managers profit promotion prospects purchase quota requirements response retailers Rinso sales presentation salesmen selling situation sleeper effect soap social specific stage sumer suppliers Theodore Levitt tion tive variables