The Obama Victory: How Media, Money, and Message Shaped the 2008 ElectionBarack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency. |
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Page 1
... Barack Obama, would rewind if opportunity permitted. Our choice on the Republican side occurred on September 15 as the country was plummeting into the worst recession in recent memory. On that date, the Arizona senator said, “The ...
... Barack Obama, would rewind if opportunity permitted. Our choice on the Republican side occurred on September 15 as the country was plummeting into the worst recession in recent memory. On that date, the Arizona senator said, “The ...
Page 2
... Barack Obama had been “palling around with terrorists,” contended Republican vice presidential nominee Sarah Palin. Within his first six months in office, Obama “would be tested,” forecast the Delaware senator holding the second spot on ...
... Barack Obama had been “palling around with terrorists,” contended Republican vice presidential nominee Sarah Palin. Within his first six months in office, Obama “would be tested,” forecast the Delaware senator holding the second spot on ...
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... Senator McCain gained traction with his support of offshore oil drilling. By contrast, in period 2 (August 23–September 9) the news media wrapped a competence/ incompetence, knowledgeable/ignorant frame around Sarah Palin but not Joseph ...
... Senator McCain gained traction with his support of offshore oil drilling. By contrast, in period 2 (August 23–September 9) the news media wrapped a competence/ incompetence, knowledgeable/ignorant frame around Sarah Palin but not Joseph ...
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... Obama than nonblacks. In our postelection survey over 85 percent of black conservatives reported voting for Obama. In ... Senator John Kerry in 2004 did the same for Senator McCain, a net advantage of almost 10 percent for the Democrats ...
... Obama than nonblacks. In our postelection survey over 85 percent of black conservatives reported voting for Obama. In ... Senator John Kerry in 2004 did the same for Senator McCain, a net advantage of almost 10 percent for the Democrats ...
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... Obama argued, “That, I don't think, is the kind of change that we need.” Of foreign policy, the Illinois senator contended, “[T]he strains that have been placed on our alliances around the world and the respect that's been diminished ...
... Obama argued, “That, I don't think, is the kind of change that we need.” Of foreign policy, the Illinois senator contended, “[T]he strains that have been placed on our alliances around the world and the respect that's been diminished ...
Contents
1 | |
11 | |
FIVE PERIODS | 107 |
PART III THE NEW CAMPAIGN LANDSCAPE | 249 |
Afterword | 303 |
Appendix | 315 |
Notes | 319 |
Index | 369 |
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5-day PMA American Annenberg Election Debriefing announcer attack August ballots Barack Obama broadcast Bush Bush’s cable chapter conservative crisis David Axelrod David Plouffe drilling early voting edited by Kathleen effect Electing the President Election Day electoral energy favorability ratings George George W Hall Jamieson Philadelphia handle the economy Hillary Clinton impact increase incumbent Iraq issue Jake Tapper Joe Biden Joe the Plumber John McCain Kathleen Hall Jamieson Katie Couric liberal McCain campaign McCain-Palin messages microtargeting million NAES08 telephone survey Obama campaign Obama for America Obama vote October October 15 party identification party’s percent Pew Research Center political polls postelection President 2008 presidential campaign presidential candidate question radio raise taxes ready reported Republican Republican nominee respondents Sarah Palin Senator McCain Senator Obama September September 15 speech spending suggest tax cut ticket variables vote preference voters Wall Street Washington Post weeks York