Getting Started in Entrepreneurship

Front Cover
Wiley, Feb 14, 2001 - Business & Economics - 291 pages
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"Jack Kaplan is an entrepreneur′s entrepreneur. His book reflectshis in–the–trenches experience and provides practical wisdom foranyone launching a company. Read this and get started right!"––RaySmilor, Vice President, Kauffman Center for EntrepreneurialLeadership

"Jack is not only a successful entrepreneur, but also a student andteacher of entrepreneurship. Getting Started in Entrepreneurship isa guidebook of experience and wisdom from the inception of an ideato starting a business. This is an important book about the scienceof entrepreneurship."––Kevin O′ Connor, Chairman, DoubleClickInc.

"If you want to start a business but have no time for an MBA, allyou′ll need is in this book. It′s full of up–to–date,easy–to–understand information that will save you time and money.Don′t put it on your shelf. Put it beside your bed for thosesleepless nights that are part of the entrepreneurialjourney."––Professor Murray Low, Executive Director, Eugene M. LangCenter for Entrepreneurship at Columbia Business School

"Jack brings a unique perspective to the world of entrepreneurship;his success in his own business has taught him what needs to bedone to build a business; his years as a judge for the Ernst &Young Entrepreneur Of The Year award program have given him aclose–up view of how others have succeeded; and his years as abusiness school professor have taught him how to organize,summarize, and share that knowledge. The road to entrepreneurialsuccess starts here; read this book!"––Ralph A. Subbiondo, Partner,Ernst & Young′s Entrepreneurial Services Group

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About the author (2001)

JACK M. KAPLAN is President of Datamark Technologies, Inc., an entrepreneurial firm specializing in stored value, electronic gift certificates, and customer loyalty programs. He is also Adjunct Professor of Entrepreneurial Studies at the Eugene M. Lang Center for Entrepreneurship at Columbia Business School and judge of the Ernst & Young Entrepreneur Of The Year award program.

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