The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyFor marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
Other editions - View all
Common terms and phrases
advertising audience audio blog posts bloggers brand buyer persona profile buyer personas Cervélo Chapter company’s corporate create customers del.icio.us deliver e-book e-mail example focus forums goals GoldenPalace.com Google ideas important industry interesting Internet journalists landing page landing pages looking Mark Warner marketing and PR marketplace Mentos messages millions MySpace niche NRDC offer online media room organization organization’s participate pitch Pleo podcast PR plan press releases problems reach buyers directly readers RSS feeds Rules of Marketing sales cycle says search engine marketing search engine optimization sell Sony BMG specific Squidoo story strategy SugarCRM target Technorati tell There’s things thought leadership tion understand update viral viral marketing visitors WebEx Webinar what’s wiki words and phrases write YouTube