The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

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John Wiley & Sons, Sep 17, 2007 - Business & Economics - 240 pages
7 Reviews
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
 

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LibraryThing Review

User Review  - jlcarroll - LibraryThing

I label this a must read for anyone who is involved in or oversees business marketing, public relations and advertising. You're sure to come away with a whole new outlook on the importance of changing your approach to Internet marketing Read full review

LibraryThing Review

User Review  - davedonelson - LibraryThing

I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of ... Read full review

Contents

Part II WebBased Communications to Reach Buyers Directly
41
Part III Action Plan for Harnessing the Power of the New Rules
111
Acknowledgments
259
Index
267
About the Author
276
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About the author (2007)

David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader.

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