Advanced Web Metrics with Google AnalyticsPacked with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics. |
Contents
Part I | 1 |
Chapter | 6 |
xvi | 11 |
Chapter 5 | 33 |
Using Google Analytics Reports | 73 |
Report Layout | 79 |
Changing Table Views | 85 |
Export and Email Features | 92 |
Common Preimplementation Questions | 154 |
the Google Analytics Workhorse | 160 |
Capturing Secure Ecommerce Transactions | 166 |
Tracking Negative Transactions | 172 |
Summary | 209 |
Configuring DataSharing Settings | 216 |
What Funnel Shapes Can Tell | 222 |
Tracking Funnels for Which Every Step Has the Same | 228 |
The Dashboard Overview | 98 |
Chapter 12 | 99 |
Map Overlay | 104 |
xiv | 110 |
Chapter 9 | 118 |
Implementing Google Analytics | 129 |
Deploying the GATC | 136 |
Using Accounts and Profiles | 142 |
Linking to Your AdWords Account | 148 |
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Common terms and phrases
ActionScript adsense advanced segments advertising AdWords account analytics tool Ask.com blog bounce rate browser campaign chart click-through configuration conversion rate cookies create custom variables dashboard date range default defined displayed domain e-commerce event tracking example export funnel ga.js gaJsHost GAtc goal conversions goal value Google AdWords Google analytics account Google Analytics reports Google Analytics tracking important interface IP address Javascript key performance indicators keywords label landing page URl logfile marketing match menu metrics microsoft adcenter multiple Note offline ofthe organization parameters pay-per-click payment gateway percent query referral regular expression revenue roll-up reporting script type=”text/javascript search engine search marketing search terms server shown in Figure third-party traffic transaction unique urchin software vendors virtual pageviews visitor data visits Website optimizer www.mysite.com YouTube