Understanding Me: Lectures and Interviews

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McClelland & Stewart, Jun 25, 2010 - Technology & Engineering - 344 pages
Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words

In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery.

McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him.

In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.
 

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User Review  - johnverdon - LibraryThing

This book is a wonderful summary of McLuhan's key ideas. Read full review

Contents

American Perspectives l 960
12
Cybernetics and Human Culture l 964
44
The Future of Man in the Electric Age l 965
57
The Medium ls the Massage T 966
76
Predicting Communication via the Internet l 966
98
OpenMind Surgery T967
147
TV News as u New Mythic Form T 970
173
The End of the Work Ethic T972
187
Art as Survival in the Electric Age T 973
206
Living ut the Speed of Light T974
225
Whut TV Does Best T976
244
Violence us u Quest for Identity T 977
264
Mun und Media T979
277
Afterward by Duvid Stuines
299
Copyright

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About the author (2010)

Stephanie McLuhan is an independent television producer based in Toronto.

David Staines is Dean of Arts at University of Ottawa, an English professor specializing in Canadian literature, and general editor of McClelland & Stewart’s New Canadian Library.

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