Website Visibility: The Theory and Practice of Improving RankingsThe quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. |
Contents
1 | 37 |
Elements of website visibility and research | 41 |
6 | 57 |
Copyright | |
9 other sections not shown
Other editions - View all
Website Visibility: The Theory and Practice of Improving Rankings Melius Weideman Limited preview - 2009 |
Website Visibility: The Theory and Practice of Improving Rankings Melius Weideman No preview available - 2009 |
Common terms and phrases
advertising allocated Ananzi anchor text black hat techniques body text browser cent click fraud cloaking coder considered containing create credits Cumulative score cybersquatting DESCRIPTION metatag Directory displayed domain name doorway pages duplicate dynamic example factors Figure Flash frames Google bomb graphics Grey hat H1 tag Hetzner homepage hosting company http://www.book-visibility.com human hyperlink important keywords indication inlinks JavaScript June Keyword spamdexing keyword stuffing keyword-rich KEYWORDS metatag Kritzinger large number link farms link popularity META metadata metatags negative elements optimisation PageRank Paid inclusion Positive 5.0 positive elements refers relevant screen search engine crawlers search engine result search query SERP server Source spam spamdexing stop words Sullivan sulphur dioxide table grapes test website TITLE tag top rankings Tour de France Uvasys visitors Visser model website design website owner website visibility Weideman Weideman model Yahoo