Keith's Radio Station: Broadcast, Satellite, and Internet
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.
This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.
New to this edition:
The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
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CHAPTER 1 State of the Fifth Estate
CHAPTER 2 Station Management
CHAPTER 3 Programming
CHAPTER 4 Sales
CHAPTER 5 News
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Traffic and Billing