Graphic Design: A User's Manual
This book offers students, novice designers, and battle-toughened professionals alike an insider's guide to the complexities of current graphic design practice and thinking.
It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design. Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design.
Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.
10 pages matching Paul Rand in this book
Results 1-3 of 10
What people are saying - Write a review
We haven't found any reviews in the usual places.
0f course advertising aesthetic Alice Twemlow art director artist asked Bauhaus become blogs brief British design brochure clients colour commercial corporate cover create creative director critical culture Date design group design studio designer's editors effect Ellen Lupton ethical example film font Further reading graphic design greenwashing grid Helvetica ideas illustration images important increasingly interactive Internet interview Japanese Jessica Helfand kitsch layouts legibility letterforms letters logo look magazine marketing means Michael Bierut modern Modernist never Neville Brody non-designers offer Opposite Project packaging Paul Rand Peter Saville photographs portfolio poster presentation problem produce professional published rarely Rick Poynor role Rudy VanderLans Sagmeister serif skills someone sort Stefan Sagmeister studio manager style suppliers Swiss design talking there's things Tibor Kalman typeface typography usually web design words writing