The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

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McGraw Hill Professional, Aug 20, 2010 - Business & Economics - 320 pages
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The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage

About the Book
In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”

Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.

 

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Contents

Part 2 The Four Pillars of HyperSociality
63
Your Business through the HyperSocial Lens
125
Your New HyperSocial Organization Chart
213
Your HyperSocial Future
329
Endnotes
335
Index
349
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About the author (2010)

Francois Gossieaux is cofounder and partner at Beeline Labs, a marketing innovation strategy firm, and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.

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