Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth
Harvard Business Press, 2005 - Business & Economics - 264 pages
Robust methods to identify new growth opportunities
YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?
In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters”--approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.
Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:
* Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you
* Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’
* Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance
* Anticipate or exploit industry shifts: Capitalize on changes before competitors do
* Create a new market space: Trigger the emergence of a new market
Every marketbusting move is illustrated in practice through vivid company examples--including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution.
New opportunities for explosive growth are waiting to be unleashed.MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Royal Insurance Italy203
Appendix The 40 MarketBusting Moves221 Notes237 Index245 Acknowledgments261 viii CONTENTS
Other editions - View all
advantage analysis assets attribute map behavior better Botox capitalize capture CEMEX chapter clients Coinstar Comcast company’s competing competition competitors constraints consumption chain cost create customer segments customer’s cycles delivery develop differentiators digital intelligence disrupt dramatically drive Econet eliminate emerging Example executive existing experience Exploit firms growth Harvard Business Review Harvard Business School help customers identify Improve Your Customers innovations insights Internet investment key metrics kite LendingTree look major manufacturing MarketBuster Prospecting marketbusting move marketbusting opportunities McGrath million Nicorette operations organization Osim International packaging patterns percent Photomasks platforms players position potential problem profits Prospecting Questions radically revenues risk Royal Insurance second-order effects Seiko Epson sell solution Step strategy success tectonic tectonic plate things Ticketmaster Tickets.com tion tomers trends unit of business value chain